STRENGTH & HONOR
Fitness
0%
Strength · Discipline · Accountability

ESTEBAN CRUZ

Strength & Conditioning Coach
Strength & Honor Fitness
Doral, Florida

Changing the standard of self.

Doral Academy
S&C · since 2023
Strongman
Competitive athlete
[ # ] Athletes
coached · to confirm
Coach Cruz with an athlete Scroll
The Standard
Coaching was never about building the strongest athletes. It was about helping people carry more than they thought they could.
Esteban Cruz
The standard starts here.
The Method

Train with
purpose

Principles first. Every athlete learns the why behind the work — how to move, how to load, how to progress. We push the envelope in training while protecting the athlete, building performance that lasts beyond a single season.

  • 01Principles over hype — teach the why, not just the lift
  • 02Discipline & accountability — a culture built on showing up
  • 03Compete — train against a standard, not an ego
  • 04Performance with longevity — maximize output, reduce injury risk

Trained under Paul Oneid, Michael De la Pava, and Dr. Andrew Lock.

Coach Cruz coaching athletes Coaching the work
Focus

Where the work goes

01
Strength & Power
Foundational barbell strength and force production.
02
Athletic Performance
Speed, power, and transfer to sport.
03
Resilience
Durable joints, smart loading, reduced injury risk.
04
Strongman & Competition
Event training, odd objects, grip, work capacity.
05
Movement & Mechanics
Technique, positions, and quality of every rep.
06
Programming
Structured plans, measured progress, accountability.
The Program

Every number
has a story

Since 2023, Coach Cruz has led the strength & conditioning program at Doral Academy — building a culture of discipline, accountability, and competition. The weight on the bar was never the point. It’s what athletes build underneath it: the confidence, the adversity overcome, the belief in themselves. That’s what lasts.

  • Doral AcademyS&C · since 2023
  • LineageOneid · De la Pava · Lock
  • DisciplineStrength · Discipline · Accountability
  • BasedDoral, Florida
The Doral Academy program The Program · Doral Academy
The Numbers

Train by the numbers

Quick tools for the work — estimate a max, build a warm-up, load the bar. Everything runs on your device. Nothing is saved or sent.

263 lb
Estimated 1-rep max · Epley

    A simple ramp to your top set. Adjust to feel — some days need more.

    Per side

    1 kg = 2.20462 lb

    1.75×
    Bodyweight multiple
    0.5×1.5×2.5×+

    A general reference for compound lifts — not a verdict. Standards vary by lift, sex, age, and training age. Every number has a story.

    Training math, not medical advice. Loads are starting points, not maxes to chase — train under a coach's supervision. These tools support coaching; they reduce injury risk but do not prevent injury.

    Raise your standard

    For athletes ready to train with intent — and build something that lasts. Send a note and Coach Cruz will get back to you.

    Or reach out directly
    Coach Esteban Cruz
    Strength & Honor Fitness
    Strength & Conditioning · Doral, FL
    Draft · pending review